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For online questionnaires, the length of answer in open-ended questions is unaffected by the size of the response box.

A) True
B) False

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Before beginning the process of designing a questionnaire, the researcher must obtain initial client approval.

A) True
B) False

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What are the two functions performed by a transition phrase in a survey?

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A transition phrase, such as "The survey...

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A researcher is in the process of putting together a blueprint for training people to complete the interviewing process in a consistent fashion. The researcher is most likely developing a:


A) supervisor instruction form.
B) respondent instruction form.
C) cover letter.
D) screening form.
E) quota sheet.

F) C) and D)
G) A) and E)

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Equipment and facility requirements are typically mentioned in the:


A) supervisor instruction form.
B) respondent instruction form.
C) cover letter.
D) screening form.
E) quota sheet.

F) C) and E)
G) B) and D)

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Asking questions in a natural general-to-specific order reduces the potential for sequence bias.

A) True
B) False

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Call records are used to:


A) gather basic information about an interviewer's performance efficiency.
B) ensure that data is collected from the correct respondents by limiting respondents to a predefined quota.
C) ensure the respondents included in a study are representative of the defined target population.
D) obtain the respondent's cooperation and willingness to participate in the research project.
E) create double-barreled questions that can be used in an unstructured way.

F) B) and C)
G) B) and D)

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Which of the following is True of structured questions?


A) They are very difficult to code.
B) They are used less often in quantitative surveys in comparison to unstructured questions.
C) They are easier for respondents to answer than are unstructured questions.
D) They are often skipped by respondents.
E) They are open-ended questions that enable respondents to reply in their own words.

F) B) and E)
G) A) and B)

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A _____ is a descriptive research activity representing a small-scale investigation of 5 to 30 subjects that are representative of the main study's defined target population but focus on a specific subcomponent of the main study.


A) median
B) pilot study
C) mode
D) pilot test
E) pretest

F) A) and C)
G) A) and B)

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"Do you have a brother or a sister? If not, please ignore question 6 and proceed." This is an example of a(n) :


A) instructive question.
B) directive question.
C) loaded question.
D) leading question.
E) skip question.

F) C) and E)
G) B) and E)

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Which of the following statements is True of pilot studies?


A) They serve as a guide for conducting larger main studies.
B) They are most commonly associated with causal experimental research designs.
C) They are small-scale investigations restricted to 10 to 30 subjects.
D) They are primarily used to design pretests.
E) They are studies that require a minimum of 1,000 respondents.

F) C) and E)
G) B) and D)

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Which of the following is True of respondents' behavior while answering questionnaires?


A) Respondents generally answer the demographic questions early in the survey while they are still "fresh."
B) Respondents prefer questionnaires with questions that flow from demographic data to more general information.
C) With numeric alternatives, respondents tend to select central values.
D) Answers that appear at the beginning or the end of a list are rarely selected by respondents.
E) Respondents typically end answering a questionnaire with a thank-you statement.

F) A) and E)
G) B) and E)

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Complex formats or designs can ensure reliable and valid results.

A) True
B) False

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What is the purpose of pretesting a survey?

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Pretesting a survey allows the researche...

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The number of interviewers required in a study is typically mentioned in the cover letter.

A) True
B) False

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In online surveys, calculating response rates can be a problem due to the:


A) close interaction of researchers with data collection vendors to identify and target participation from specific groups.
B) inadequate number of individuals in organized panels of respondents.
C) possibility of recruitment of participants outside the official online data collection vendor.
D) ban on use of radio buttons, pull-down menus for responses, and the use of visuals.
E) application of graphics and animation.

F) A) and C)
G) C) and D)

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Despite advances in communication systems, the Internet, and software, the principles behind designing questionnaires remain essentially unchanged.

A) True
B) False

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A supervisor instruction form serves as a blueprint for training people to complete the interviewing process in a consistent fashion.

A) True
B) False

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_____ is present in survey responses when the answers given by respondents to the independent and dependent variable questions are Falsely correlated.


A) Response order bias
B) Random error variance
C) Research question section
D) Comparative rating scale
E) Common methods variance

F) C) and D)
G) All of the above

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An interviewer asks a person if he has traveled to foreign countries. The interviewee replies that he has not traveled to foreign countries. Based on this response, the interviewer decides to exclude him from his study. In this scenario, in order to exclude the interviewee from the study, the interviewer has used a(n) _____.


A) rating card
B) screening question
C) interviewer instruction
D) quota sheet
E) supervisor instruction

F) D) and E)
G) A) and D)

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